ASPHALTGOLD “ANTI RACISM” TEE SHIRT

The famous Asphaltgold boutique is shaking up the codes for this year’s Black Friday 2020. Instead of making a maximum profit thanks to this day of exceptional promotions, the German shop has chosen to close its online sales. The goal is to raise awareness of the anti-racism cause : people before money.

Online purchases will be effectively blocked but only one item will be available : a t-shirt bearing a declaration of love and peace, union and common strength. The retailer thus hopes to spread a strong anti-racism message and share an idea of peaceful cohesion. The short-sleeved unisex t-shirt is black, with a slogan written in white « We all walk on the same earth » and a text outlining the need for a future free of racism. Red touches such as the words « RACISM SUCKS » or the drawing of a raised and closed fist (which has become a symbol of the « Black Lives Matters » movement) also appear on this textile piece.

Daniel Benz, Asphaltgold’s CEO, said, « 2020 is anything but an ordinary year, which is what pushed us to take an unusual step. We want to use the momentum of Black Friday to position ourselves as anti-racist. The incidents in the United States, as well as the assault in our neighboring city of Hanau, prompted us to take a clear stand. »

This ASPHALTGOLD « Anti-racism » t-shirt will be available on Black Friday, November 27th, 2020, on the asphaltgold.store website, for a price of 35€.

All profits from the sales of this t-shirt will be donated to the charity STIFTUNG FUR DIE INTERNATIONALEN WOCHEN GEGEN RASSISMUS, which plans and coordinates projects dedicated to overcoming racism and exclusion. Feel free to participate by buying this t-shirt !

 

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