The famous Japanese brand ASICS had a great year full of successful projects. In addition to eye-catching collabs with famous streetwear imprints, such as Awake NY and Angelo Baque, Denim Tears or Brain Dead (articles available on this site), the partnership with designer Kiko Kostadinov helped Ascis increase the competitiveness of its Sportstyle range.

As Artistic Director, Kiko Kostadinov has brought a breath of fresh air to the Asics Sportstyle sneakers. He brought to life, among others, the attractive UB1-S GEL-Kayano 14 and GEL-KIRIL.

To celebrate the first season of this fruitful partnership, the opuses of the Bulgarian-born designer and his team are compiled in a booklet : the ASICC SPORTSTYLE ‘ITER’ Zine.

Throughout the pages, we discover styles of shoes released and unreleased directed by the team Kiko. The sneakers are shot in settings that reflect the inspiration of their design and color palette. The ‘ITER’ Zine also features real images from the past year’s work trips and much more. It adds an extra artistic dimension to Kiko Kostadinov’s work.

The ASICS SPORTSTYLE ‘ITER’Zine will be available from 16 October 2021 in Dover Street Market, priced at £8 (11$). Proceeds from sales will be donated to the charity Centrepoint, which helps homeless young people.

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