After continuing the celebration of the 30th anniversary of the iconic GEL-Lyte III by dressing it in blue Okayama denim (article available HERE), the famous Japanese brand ASICS announces a new project. The popular French artist LOUANE becomes the ambassador of the Japan S PF (Platform) silhouette on 2 colorways exclusively available at the retailer COURIR.
LOUANE, stage name of Anne Peichert, is a French artist who was discovered in 2013 by the general public during her participation in a famous TV talent show. Singer and musician, she also became an actress afterwards and won the César for Best Female Hope in 2015. Her first album « Chambre 12 », also released in 2015, was the best-selling album of the year and won the Victoire de l’album révélation de l’année 2016. Corresponding to ASICS’ expectations to appoint an ambassador, this beloved French personality is a fan of Japanese culture and anime. She introduces herself in the footwear by becoming ambassador of the ASICS Japan S PF on 2 exclusive COURIR colorways.
This silhouette is inspired by an ASICS model from 1981. Reworked, the Japan S Platform features a low-top design, complemented by a toe box inspired by bball models. The sole is modernized with a trendy platform tool. It also provides excellent comfort and improved cushioning.
The qualities, the clean design, the history and also the affordable price of this silhouette have seduced LOUANE.
The 2 exclusive COURIR versions feature a white leather base with matching overlays, tongue, laces, lining and PF sole. The heel tab and Tigers Stripes add a touch of contrast. On the first iteration, they appear in light green and green/pink/navy blue, respectively, and on the second, chick yellow and grey/black/mastic. The asics retro branding adorns the heel, tongue and insole.
The 2 colorways of Japan S PF exclusive COURIR are on sale in store and online at courir.com, at a price of 90€ per iteration.
