ASICS FASHION WEEK EVENT – PARIS 2020
For a few years now, one of the biggest parties of the year has been held in Paris for the Asics brand. A party organized during the Paris Fashion Week, where professionals from all over the world and fans of the Japanese brand meet to discover the flagship models of the coming year, while having a great time.
As last year, the “PWF20 Party” took place at “La Gaîté Lyrique”, in the heart of Paris.
On spot, we find a beautiful showroom fully dedicated to the Asics area, with an exhibition of models, giant Interactive screen, advertising screen walls, food, open bar, merchandising and DJs. Everything is done to have a good time.
In terms of silhouettes, I was able to see the lastest versions of the season : the GEL-NANDI 360 and the GEL-1090. Also on display were the Retro 1964 and MODERN TOKYO packs, as well as new translucent iteration of the 2019 best-seller : the GEL KAYANO 5 360. The London fashion house Rokh was there to introduce its know-how, through a limited capsule.
One of the most eagerly awaited moments was the show offered by Asics, with a sharp line up each time and guests from different backgrounds. This year, it was the artists Bolémvn, Zoovie Kazuyoshi, Poté and Bambz who set the fire, before the much-anticipated Tommy Genesis arrived. A rising star of Canadian underground rap.
The party was a big success in terms of attendance and publicity. Indeed, the audience was numerous to discover a real concept put in place by the Asics teams.