Alpha Industries x New Balance 574

Bomber jacket specialist ALPHA INDUSTRIES unveils a new collaborative project. After participating in the quadruple collaboration « Tomcat » (article available HERE), the legendary American brand teams up for the first time with its compatriot New Balance.

Founded by Samuel Gelber in Knowville, Tennessee, Alpha Industries has been designing military apparel for the US Air Force and aeronautics since 1959. Over time, the brand that created the Flight Jacket MA-1 has turned to the general public by offering bombers and technical coats with a high quality finish.

For this first collaboration, the American technical brand brought its touch to the iconic NB 574 silhouette.

Alpha Industries has kept the classic look of this sneaker by dressing it in different shades of grey. It features a rugged and waterproof Cordura textile upper, complemented by suede overlays and leather inserts such as the iconic side N logo. To affirm the collab, the Alpha Industries logo is subtly emblazoned on the side heel and gray and burgundy hangtags taken from the flight jackets hang from the upper eyeletse A cream and grey midsole coupled with a black rubber outsole finalizes the design.

The Alpha Industries x New Balance 574 will be released during September 2021, at select retailers and on alphaindustries.com. More info coming soon, stay tuned !

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