AFEW Goods YAMASURA « Soil »

After having collaborated with several big brands (various articles on this site), the founders of the brand AFEW Goods, Marco and Andreas Biergen, thought it was time to realize their childhood dream : to develop their own shoe. The brand from the German shop AFEW presents its very first silhouette named YAMASURA in the color « Soil ».

Passionate about sneakers, Marco and Andreas Biergen wanted to create a shoe with a design inspired by the 80s and 90s, while dressing it with innovative materials that respect the environment. Their goal is to create a 100% sustainable sneaker. This first YAMASURA silhouette benefits from many innovative elements, it’s the starting point of the project which will be deepened and developed in order to arrive at the desired result. AFEW Goods wishes to continue to work and experiment with new sustainable materials in order to become one of the leaders in this field of sneakers.

After 3 years of project development, meeting with 14 different manufacturers and the realization of 11 samples, Marco and Andreas are proud to present us their silhouette impregnated with 100% of their creativity. It’s produced in Europe by the family business of another shoe enthusiast, Pedro Coelho. The latter is the Commercial Director of « Jao Batista Pereira Coelho & Filhos » and has been producting shoes for over 30 years.

Like this YAMASURA silhouette, the color « Soil » is, for the founders of AFEW Goods, the basis for a novelty, the starting point of a long adventure. The shoe comes in an earthy color palette combining brown, black and beige. It consists of an upper in different Vegan leather, a mix of nubuck, suede and mesh on the toe box. To affirm its commitment to sustainability, the shoe has a recycled PU insole and a midsole made from algae combined with synthetic EVA materials by the company « BLOOM ». The classic and elegant look of this pair is thus completed by an innovative sole that adds a strong sneaker shape dimension. Under the outsole, we discover stripes that refer to the side radiators of the legendary luxury sports car of the 1980s-90s, the Ferrari Testarossa. The design is finalized with AFEW Goods branding details engraved on the heel, embossed on the sidewall of the off-white midsole and adorning the tongue tag.

The AFEW Goods YAMASURA « Soil »  will be released soon in store and online at afew-store.com. In the meantime, you can watch the making of this very first silhouette of the German brand https://www.youtube.com/watch?v=GF1yuKt2O0s. Enjoy !

Article written by:

Partners offers

Partager :

Facebook
Twitter
Pinterest
LinkedIn

À DÉCOUVRIR

Sneakers news directly by email

En Français 🇫🇷

In English 🇺🇸/🇬🇧