AFEW GOODS X MASTA ACE by AFEW STORE

[vc_row][vc_column width=”1/2″][vc_column_text]Afew store which is used to create, bring people together and innovate, is back once again with a strong and thoughtful project in line with the realities of today’s world. Indeed, Afew has set itself the objective of inspiring its active community worldwide to think, interact and ideally, fight the environment crisis on their own.

It’s the autobiography of the Patagonia brand’s founder, Yvon Chouinard, “Let my people go surfing” that inspired them. Afew Goods is not “just” a brand but a philosophy which goes far beyond the consumerism notion. Thus, one of their greatest tasks was at least to keep (even surpass) their quality, detail and style standards.

In order to create the very first piece of the Afew Goods brand capsule collection, the German team joined forces with the Hip Hop legend Masta Ace.

With this collection, Afew members wished to represent everything that has shaped their brand so far, and wanted the nostalgic aspect to be embodied in the music. They went to New York to meet Masta Ace, to invite him to perform in Düsseldorf, Germany.

More informations on the whole collection / lookbook will be published in early January.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”27788″ img_size=”full”][/vc_column][/vc_row]

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