WL Gore & Associates switches to DTC with the launch of the Viev brand

WL Gore & Associates is the company behind GORE-TEX. After decades of collaborations with major outdoor and streetwear brands (several articles available on this site), the American multinational launched its Viev brand to sell its flagship fabric directly to consumers. WL Gore & Associates was founded in 1958 by Wilbert Lee Gore and his wife […]

KITH x Golden Bear Varsity jackets for the New York Knicks

The famous streetwear brand KITH unveils a new collab for its next « Monday Program ». Two varsity jackets created with the specialized manufacturer GOLDEN BEAR will be offered. Honoring the NY Knicks, these pieces will participate in the celebration of the 10th anniversary of the shop of Ronnie Fieg. The famous designer continues to pay tribute […]

Paul Pogba x Stella McCartney x adidas Predator Freak

The equipment manufacturer ADIDAS presents the first vegan soccer shoe in the world. This historic product is the result of a collaboration between 2 ambassadors of the German brand : the fashion designer Stella McCartney and the French professional footballer Paul Pogba. This triple collaboration is based on the PREDATOR FREAK model. It’s offered in […]

Yeezy Boot NSTLD

The famous rapper-designer Kanye West enriches his adidas Yeezy line by unveiling a new silhouette. Intended for the winter season, it features a boot design and is called Yeezy NSTLD. « NSTLD » stands for « insulated », in its synonymous meaning of isothermal. As the name suggests, this boot prevents the passage of cold and moisture and keeps […]