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Day: September 9, 2021

Day: September 9, 2021

atmos x adidas Originals SUPERSTAR

The Japanese reference shop ATMOS continues its fruitful collaboration with the German giant ADIDAS Originals. In July, a Forum Low was laser customized for the first time (article available). The second edition of the world’s official laser customization has surfaced, it’s a vintage looking SUPERSTAR atmos. The laser personalization integrates the adidas Trefoil logo into […]

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PSG X DIOR

Already associated with the popular Jordan Brand (several articles available on this site), the number 1 soccer club of the Parisian capital is not limited to the sporting dimension. PSG unveils an unexpected collaboration with the prestigious fashion brand DIOR. Christian Dior Couture President and CEO Pietro Beccari said of the groundbreaking partnership : « This […]

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A S AP Rocky previews Prada x adidas Forum Low collab

It seems that the Italian luxury fashion brand PRADA and the German sportswear giant ADIDAS are teaming up again. The famous American rapper A$AP Rocky posted a series of photos of him wearing a Forum Low reinterpreted in the PRADA spirit. The Harlem-born artist didn’t give details. He just commented « PRA-DI-DAS ? » under his Instagram […]

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Basket4baller inaugurates a Parisian flagship

The national leader of online sales of basketball and Jordan items, BASKET4BALLER aka b4b, inaugurates its 2nd point of sale in France. After the flagship in Strasbourg, the retailer settles in the heart of the Parisian capital, at Châtelet, 31 rue de Rivoli. Founded in 2009 by Gilles Bollinger, BASKET4BALLER is originally an online store […]

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