Travis Scott x Nike Air Max 1

The American giant Nike has not done things by halves for the Air Max Day 2021 ! In addition to the reissue of the legendary Air Max 90 « Bacon » and the launch of the brand new Air Max Pre-Day silhouette (article available HERE), the Swoosh’s brand teased a next big project : an Air Max […]

Matthew M. Williams for Givenchy : Giv 1

ALYX founder and newly appointed creative director of the prestigious GIVENCHY house, Matthew M. Williams, introduces the first sneaker he designed for the Italian high fashion brand. Influenced by the designer’s regular collaborations with the Beaverton giant, this shoe named GIV 1 combines sporty style with high-end luxury. For its launch, this sneaker comes in […]

Atmos x Doraemon x Reebok Insta Pump Fury

Back in October 2020, Japanese reference shop ATMOS had offered us an interesting and bold interpretation of the iconic InstaPump Fury silhouette, named « Citron Animal » (article available HERE). Today, the store led by the talented designer Koji presents us a new version designed with Reebok and the popular cat-robot Doraemon from the eponymous manga series […]

Atmos x Wind and Sea x Be@rbrick

The famous Japanese shop ATMOS has joined forces with Takashi Kumagai’s brand, WIND AND SEA, and the popular BE@RBRICK from MEDICOM TOY to offer us a new capsule. This triple collaboration uses the color jade and refers to the virtues of the stone in question. Jade brings prosperity, promotes compassion and exchange. It fights against […]