Going back to the legendary collaboration between the Run DMC group and adidas, and more recently Drake and Nike with the creation of the sub-label NOCTA, hip-hop artists have emblematic affinities with major sportswear and streetwear brands. Today, a new association is born : rapper Kid Cudi has teamed up with the famous Japanese streetwear […]
Read moreFollowing the presentation of its Spring 2021 collection (article available HERE), the London-based label PALACE unveils an unexpected collaboration with the Belgian beer brand STELLA ARTOIS. This collection named « Palace Artois » combines the universes of both partners. This capsule pays tribute to the pub culture in the UK and more particularly to this beer, which […]
Read moreThe Air Force 1 is one of the most exploited and revisited iconic silhouettes of the Swoosh brand. After designing a collaborative iteration with designer Ronnie Fieg to celebrate the imminent opening of the KITH Paris boutique (article available HERE), the American giant is pushing the limits of creativity by presenting us with a tissue […]
Read moreAfter having reworked together the NB X-Racer Utility silhouette at the end of November 2020 (article available HERE), ATMOS and STAPLE PIGEON have teamed up to revisit the legendary PUMA Suede. Unveiled by Koji, the creative director of ATMOS, the shoe takes up the color palette seen in the previous collaboration and also reminds us […]
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