Jerry Lorenzo at the head of the Adidas basketball division

2020 is definitely a year like no other and this latest surprising news confirms it. While very close to Nike for many years, Jerry Lorenzo, the founder of the prestigious steetwear label Fear Of God, announces a long-term partnership with the German equipment manufacturer adidas. The famous californian designer is taking over the head of […]

Wasted Youth x Nike SB Dunk Low

One of the most popular silhouettes of 2020, the Nike SB Dunk Low will continue its ascent in 2021. After presenting us the future « Street Hawker » iteration a few days ago (article available HERE), the images of a first collaboration between the American giant Nike and the streetwear brand of the artist Verdy WASTED YOUTH […]