The sneaker market is based on a handful of major brands that are known to all. Beyond these leaders, small labels founded by enthusiasts work hard to design attractive, high-quality shoes. 10. January LA is one of those « outsiders ».
Jamie Kravetz, the founder of this young brand, wants to create high-end models with eye-catching and finely thought-out designs.
Released in 2019 and made in Portugal, the « Los Angeles » Gennaio was the very first silhouette of 10. January LA brand. It pays homage to the City of Angels and is dressed in a legendary color combination of white/purple/grey. The designer explains that he’s inspired by great cities to create his designs. Each versions of the Gennaio has a unique design that incorporates the cultural experience of the city it represents. « Florence », « Amsterdam », « Paris » editions have already been available, as well as the Zaitsev « Moscow » silhouette. Jamie Kravetz has also proposed other variations of the Gennaio : « Pirates », « Sakura Season » and « Anubis ».
One big city was still missing : New York, an essential land for the designer.
This sneaker enthusiast grew up in the 90s listening to the sounds of New York rappers who became references (Big Pun, Wu-Tang, The Lox…). The atmosphere, the architecture, the street culture, the opportunities that New York offers make the Big Apple a unique city. Through this Gennaio « New York », Jamie Kravetz wishes to make feel the « thing » that makes everyone fall in love with New York ! For him, it’s simply the communicative love that New Yorkers have for their city.
The pair features a look in shades of blue. The denim material was an obvious choice to represent the New Yorkers. Sturdy, comfortable and aesthetically pleasing, the shoe is composed of a careful combination of Japanese Raw denim and Italian calf leather. The side panels are dressed in dark blue, covered in light brown graphic details and adorned with the brand’s famous circular logo. A blue padded collar and a white midsole coupled with a black outsole harmoniously finalize the look.
For now, no details have been given regarding the release of the 10. January LA Gennaio « New York ». In the meantime, you can follow the brand and founder’s account @10.januaryla / @jamiekravetz and visit the website 10janurayla.com to discover in detail the work of Jamie Kravetz. Enjoy your visit and stay stuned !
